Awareness Campaign

Pittsford Volunteer Ambulance

Pittsford Volunteer Ambulance hired Grim to help get the word out on the variety of emergency medical and community services they provide to their community. The ongoing campaign involves expanding their website with educational content, video and photographic coverage at community events, social media posting and management, helping organize open houses at the PVA base, and sponsoring a Pittsford Little League team.

See also   PVA Videos >  and  PVA Website >

Fire, EMS & Tactical Equipment & Apparel

Code-2 (marketing)

Both an online and brick-and-mortar store, CODE-2 in Victor NY is owned and operated by First Responders - providing quality products that are needed by EMS, fire, and law enforcement to do their jobs efficiently and safely.

Grim is working with CODE-2 to bring more awareness to their products and online store through Website SEO, Blog Development and Writing, and Social Media Marketing (Facebook, Twitter and Instagram).

Medical Equipment, Supplies & Uniforms

Fonte Surgical Supply

After the website redesign was complete and the site was launched, Grim worked with the owner and management at Fonte Surgical Supply to create a marketing strategy for the business. As a result, we now write and publish blog articles, create and manage company Facebook, Twitter, Instagram, and YouTube channels, and produce videos, advertisements and content marketing stories to distribute and promote on Social Media.

We also develop and distribute a quarterly digital newsletter, and and use Survey Monkey to manage a series of online surveys.

See also   Fonte Surgical Supply website>


Advisors & Trustees of Fine Jewelry

MJ Gabel (marketing)

MJ Gabel is a local company that helps people sell their jewelry for the best possible price through direct purchase, online auctions, or through consignment.

Grim produced a video to introduce people to MJ Gabel and the services they offer. We then cut 10 smaller videos to use across their website and to promote them through Facebook advertising.

See also   Additional Video Cuts>  and  Primary Video>

Human Resources Management


The Genesee Valley Chapter (GVC) of the Society for Human resource Management (SHRM) serves the needs of HR professionals in the Greater Rochester area, helping to advance the practice of human resource management.

We discussed the branding needs of the Genesee Valley Chapter with Ann Maynard and Lee Drake, and worked with Lisa Gates to redesign the GVC SHRM logo to update its look and make it more representative of the geographic area the chapter serves. Grim is also producing a podcast for the GVC SHRM Diversity Council.

Employee Resource Group

Barilla America

Insieme is an Employee Resource Group of Barilla America, Inc. that is dedicated to supporting employee gender and disability balance.

Kim Braithwaite, Global Diversity & Inclusion Board Member with Barilla, approached Grim to design a logo for the Insieme Employee Resource Group that would align with the corporate Barilla logo. After an initial brainstorming meeting with the group, we presented five logo concepts. One more round of updates and the team selected the logo shown here to represent their group.

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